What we’ve been working on

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Portfolio

 

Having worked both agency and brand side, Modupe has produced content and developed campaigns for large retailers - such as Mothercare, Cath Kidston and Oxford Street - to small FMCG brands including Bodyform, Bblonde, Savse and Button & Wilde.

Whether it was on a retainer handling community management, a paid strategy driving conversions, or a social media strategy with content pillars bespoke to each brand, Modupe’s keen to help brands stand through storytelling content that relates to their customers.

Awards

 
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Drum’s 50 Under 30

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Drapers 30 Under 30

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Pinterest’s Pinnacles

Recommendations

GLOBAL HEAD OF MARKETING, CATH KIDSTON

Lousie Taylor

Modupe is one of the most talented social media managers I know - dedicated, ambitious, experienced, motivated, with a strong work ethic who is always focused on the job at hand and ably handling the many challenges sent her way. Her creativity and excellent communication skills has seen her excel in the role of Content and Social Media Manager. Over the last 18 months Modupe has developed strong content and social media campaigns to support the brand's storytelling strategy at Cath Kidston, engaging new and existing customers, and meeting business KPIs. Modupe is also a fantastic part of the wider Marketing department, helping bring ideas and insight to all areas of the team's work, and who constantly motivates those around her with her passion, new thinking and idea generation. As Modupe’s Manger I am always impressed with her her ability to think creatively, tactically and strategically; her in depth knowledge of content sourcing; evaluating social media activity; and her understanding of how organic and paid social activity can work together to achieve business goals. It was an absolute pleasure to manage her and I very much hope to be able to work with her again in the future.

HEAD OF MARKETING, MOTHERCARE

Claire Dormer

I worked with Modupe at Mothercare, where she joined my team as Social Media and Content Executive. Modupe was a pleasure to work, I felt like I had hit gold when I interviewed her and she proved me right. She had a real understanding of our customers and what mattered to them and built content plans and social activity that was engaging and drove conversations across the Mothercare community, giving us market leading engagement rates. Modupe can also handle a crisis, which anyone working in social has to be able to do. This saw her working across teams and levels to ensure we continued to communicate in the right way, and sometimes had to make big decisions due to the pace of social, which I trusted her to do. Modupe confidently presented to Mothercare's global franchise network at our global marketing conferences, but was as comfortable building relationships with influencers as well as internal teams in buying, PR, marketing and ecommerce. Modupe is hard working, passionate about social and is a great addition to any team.